Friend Lists

The Friends window is a Client Feature to be introduced in the next game update that allows you to better organize and keep track of your in-game friends.

Summary
The friend lists feature lets you keep track of your friends (regardless of the game world or character they are playing on, if they agree to it). With the name of their main character of their account, you can invite friends and sort them into different friend groups: Close Friends, Friends, and Contacts. Via your friend lists, you can see the online status or the last game login of your friends, the account status and loyalty title and a list of all non hidden characters. You are also able to perform a character view that will let you see the complete character summary.

Badges
Badges are assigned to accounts. You earn them by fulfilling different conditions (account's age, loyalty points, the sum of character levels, tournament achievements etc). note that all your account badges will be displayed on your account page as well and it's possible to change them from there too.